dozens of accounting firms are turning a business cliche into new growth.
by gale crosley
crosley & co.
an internet search for the term “predictable growth” yields millions of links to websites, videos, books, and consultants. there seems to be no doubt about the idea that growth can be planned and charted.
but for accounting professionals who are trying to grow their firms, it may seem that there’s nothing at all predictable about sources of opportunity and how to manage them. if that’s your situation, it may be because you haven’t yet unlocked the power of the product lifecycle.
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in the 1970s, bruce henderson of the boston consulting group introduced the concept that products and services have a predictable, consistent cycle. some four decades later, the bcg matrix that he developed remains a popular growth tool. dozens of accounting firms are adapting a version of the model and are using it to help determine how to grow each service line and industry.
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